Business and its main functions such as marketing has value regulations in Islamic economy. The main purpose of this paper is the indicatation of Islamic values in marketing mix decisions. To achieve this purpose, the Islamic values in marketing mix decisions include product, price, promotion and place decisions emanated from Quran and documented practices of the holy Prophet (peace be upon him) and A'immah to identifiy these values in all Islamic countries businesses that are used in marketing decisions. In this research first, we investigated the system of Islamic values and then marketing mix decisions are investigated in this framework.

The purpose of this study is to investigate the factors affecting sport tourism marketing mix. The research method was descriptive – correlation and the statistical sample consisted of 265 sport tourists attended at Azadi stadium in Tehran for watching a football game between Esteghlal and Persepolis that were selected through clustering technique. The research instrument was a questionnaire developed by Shonk (2006). The face and content validity was approved by sport management experts and the reliability was verified by Cronbach’ s alpha (α =0/89). The SPSS16 was used for description of variables, and LISREL software was used for conducting Confirmatory Factor Analysis. The result showed that “ product” had the most effect on sport tourism marketing mix. “ Physical evidences” was the next important variable influencing sport tourism marketing mix. Moreover, “ promotion” , “ people” , “ process” , “ price” , and “ place” had significant effects on sport tourism marketing mix. According to the results it can be concluded that according to sport tourists’ view point, “ product” and “ physical evidences” had more importance. Product includes quality of sport contests and its’ related components, and physical evidence refers to the quality of sport stadium and its’ related factors. Also, other variables such as promotion, people, process, price and place had significant effect on the sport tourism marketing mix that should be taken in granted in sport tourism management context.

Because of information revolution, the whole pattern of human life has been changed. Trade is the one which is being affected the most. The new media (internet) has changed the way of transaction process, even buyer and seller behavior. Therefore marketing concept has changed and it has to be adapted to online situations.In this article, the authors are trying to design a conceptual framework for internet marketing mix. It is considered a new philosophy in marketing named relationship marketing. This model has factors that have impacts on the marketing mix. One of the factors is product life cycle and the other is customer maturity. Elements of the mix are combination of traditional and modern components that are: product, price, place, information gathering, communication, and branding. PLC has four stages and we define that customer maturity has three phases regarding to fuzzy logic. Therefore, in this model, we examine 12 boxes derived of multiplication of four and three. Consequently, the model was confirmed and found 10 integrated marketing mixes regarding to different situations in product and customer maturity.

Nowadays, tourist industry at international level is recognized as an economic, social and cultural element that can play a major role in developing the economy. Unfortunately, Iran inspite of possessing tremendous abilities in tourism, couldn’t find a proper position in that industry. Semnan province which is a part of Iran and possesses many historical, natural and eco-tourist attractions couldn't find a suitable position among different provinces in Iran. So this article strives to examine Semnan province tourist industry and finds its rank among all provinces in Iran. The study has been done via survey method using data from specialized tourist organizations. The analysis show that Semnan rank in terms of tourist is 26 among 30 provinces. Then through a survey method and with the data collected from tourist specialists, the role of marketing mix for promoting tourist industry is analyzed. The findings shows that all marketing mix play an important role in the promotion of tourist industry. At end the most important Semnan tourist industry challenges and pitfalls are recognized and proper recommendations are presented.